The real estate industry is shifting. Our current population of brokers and agents are becoming more seasoned, and many are looking for succession plan options. In the last 15 years, the number of REALTORS® in their 40’s has dropped, and even fewer of the next generation are choosing to enter the industry.
The consumer population is changing. Generations X and Y now make up the majority of all homebuyers and sellers. By 2020 Millennials will make up at least half of the American workforce, and more than 90% plan to buy homes.
Yet the majority of brokerage brands and models have not changed in culture, technology, products, services and marketing to become more relevant to today’s consumer and agents.